Amazingly optimistic:

Openness.

Personal touch.

Individual action.

Quality service.

Interaction with decision makers.

Lean structures.

Network of freelance partners.

Project and contract clients.

Broad portfolio of activities.

Balanced investment-performance-ratio.

Interaction with existing structures.

Short, direct communication channels.

Solid briefing understanding and interpretation.

Continuity.

Loyalty.

Fluid.

Fun.

Inspired?